Our friends at Google contacted us last week to invite us into the AdSense for Mobile beta program. AdSense is one of those subtle technologies from which Google derives most of its revenue. I’ve always been curious about its inner workings, so I signed us up right away.
After some discussion, we settled on Astronomy Picture of the Day for iPhone as the best candidate for the program. Google is looking for high traffic applications from which it can derive usage metrics before going live with the new system. APOD for iPhone generates millions of screen views from around the world, with the majority coming from North America.
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For many of our customers, Search Engine Optimization seems like an esoteric art. There’s a huge number of vendors offering easy SEO services, but what do they really do? Can’t I just do it myself? We hear this question over and over again. The goal of this post is to help answer these questions and to show you how to pick the low hanging fruit yourself.
Keywords
The first step is to choose the right keywords and use them consistently across your site. Try not to use generic words - find a niche word or phrase and build off of it. Today, the average Google search contains 3-5 related words. Keep in mind that potential customers may not know exactly what they’re looking for.
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