Google AdSense For Mobile

Our friends at Google contacted us last week to invite us into the AdSense for Mobile beta program. AdSense is one of those subtle technologies from which Google derives most of its revenue. I’ve always been curious about its inner workings, so I signed us up right away.

After some discussion, we settled on Astronomy Picture of the Day for iPhone as the best candidate for the program. Google is looking for high traffic applications from which it can derive usage metrics before going live with the new system. APOD for iPhone generates millions of screen views from around the world, with the majority coming from North America.

Read the rest of this entry »

Bonding with the Google Ion

We attended Google I/O this year and were pleasantly surprised to see that it’s fast becoming a playground for innovation and a place for serious collaboration among developers. I attended a number of interesting sessions, and of course the Android lightning talks. I left the conference this year very excited about some of Google’s initiatives, particularly Google Wave.

Read the rest of this entry »