We hear from varioussources that the FTC may be preparing a challenge to Google’s acquisition of AdMob. Like many in the industry, we believe this would be a serious mistake. There are much better places for the agency to focus its attention.
As an independent development shop with apps on several platforms, we’ve been tapped by the FTC to provide expert witness testimony on the matter. We’ve spent several weeks giving testimony, helping the FTC understand mobile technology and the mobile advertising space as a whole. It is apparent to us from these discussions that the FTC is not in a good position to understand - let alone regulate - the mobile ad market.
It sounds like science fiction - but as mobile devices make more and more computing power available on the go, cyberspace and physical space are beginning to intersect in some very interesting ways. Nowhere is this more apparent than in the trend toward Augmented Reality. AR aims to make the entire world digitally interactive - and this opens up some fascinating possibilities.
Our friends at Google contacted us last week to invite us into the AdSense for Mobile beta program. AdSense is one of those subtle technologies from which Google derives most of its revenue. I’ve always been curious about its inner workings, so I signed us up right away.
After some discussion, we settled on Astronomy Picture of the Day for iPhone as the best candidate for the program. Google is looking for high traffic applications from which it can derive usage metrics before going live with the new system. APOD for iPhone generates millions of screen views from around the world, with the majority coming from North America.
We attended Google I/O this year and were pleasantly surprised to see that it’s fast becoming a playground for innovation and a place for serious collaboration among developers. I attended a number of interesting sessions, and of course the Android lightning talks. I left the conference this year very excited about some of Google’s initiatives, particularly Google Wave.
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