
Our friends at Google contacted us last week to invite us into the AdSense for Mobile beta program. AdSense is one of those subtle technologies from which Google derives most of its revenue. I’ve always been curious about its inner workings, so I signed us up right away.
After some discussion, we settled on Astronomy Picture of the Day for iPhone as the best candidate for the program. Google is looking for high traffic applications from which it can derive usage metrics before going live with the new system. APOD for iPhone generates millions of screen views from around the world, with the majority coming from North America.
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We recently launched Michael Moore’s new online community at MichaelMoore.com - just in time for the opening of his new film - “Capitalism: A Love Story.”
The website is designed from the ground up with a social media focus, integrating Facebook, Twitter and a number of other Web 2.0 technologies. The audience is quite large - the site is in the top 10,000 websites in the United States by traffic and receives millions of hits. The social media footprint is also sizable - 313,289 Twitter followers, 131,253 Facebook Fans and numerous integration points with distributed social networks.
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