For many of our customers, Search Engine Optimization seems like an esoteric art. There’s a huge number of vendors offering easy SEO services, but what do they really do? Can’t I just do it myself? We hear this question over and over again. The goal of this post is to help answer these questions and to show you how to pick the low hanging fruit yourself.
Keywords
The first step is to choose the right keywords and use them consistently across your site. Try not to use generic words - find a niche word or phrase and build off of it. Today, the average Google search contains 3-5 related words. Keep in mind that potential customers may not know exactly what they’re looking for.
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Nginx is an incredibly fast and efficient web server and reverse proxy system. It’s a step away from traditional web servers that attempt to directly incorporate support for many types of scripting languages. In fact, Nginx only serves up only static data - but it does it in a hurry. I know, I know - who only has static content? You might be surprised how much of it you do have.
Nginx has a concise and powerful syntax for determining how to handle a request. It first checks to see if a static file exists, and if one does not exist, it then acts as a reverse proxy and sends your request to another service. For instance, for a php script, nginx will determine that it is a dynamic request, and it will then kick the request off to a fastcgi server. For a ruby on rails application, it will send the request to a mongrel cluster.
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